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Research

 

My research focuses on the intersection among race, religion, and gender in sports and eSports contexts. Specifically, my area of interest highlights issues and challenges faced by the various Muslim communities (e.g., Muslim women and Muslim refugees) within and beyond the Muslim world. Furthermore, via research, my goal is not only to highlight the key challenges but to provide solutions to enhance marginalized communities' sport participation. Across a variety of sport and sport for development contexts, my research has examined the micro (personal), meso (organizational), and macro (sociological) elements of sports that can be a barrier to marginalized communities' participation in sports. Overall, my work has two objectives: (1) to elucidate significant issues faced by the Muslim communities (Muslim women and Muslim refugees) in the sporting context within and beyond the Muslim world and (2) to enhance marginalized communities' sport participation as consumers, fans, and athletes.

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https://www.researchgate.net/profile/Umer-Hussain-5

https://scholar.google.com.pk/citations?user=ZUdFwnUAAAAJ&hl=en

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Peer-Reviewed Journal Publications (N = 12)

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Hussain, U. & Cunningham, G. B. (2023). Hussain, U., & Cunningham, G. B. (2023). Physical activity among Muslim women: The roles of religious identity, health consciousness, and Muslim population density. Cogent Social Sciences, 9(2). [Scopus, IF: 1.8] https://doi.org/10.1080/23311886.2023.2244839   

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Hussain, U. & Cunningham, G. B. (2022). The Muslim Community and Sport Scholarship: A Scoping Review. European Sport Management Quarterly. [Scopus, IF: 3.714] https://doi.org/10.1080/16184742.2022.2134434

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Hussain, U., Inayat, K., Inayat, S. & Cunningham, G. B. (2021). From the Eyes of the Beholders: The Shimshali Sister. Sport in Society. [Scopus, IF: 1.76]
https://doi.org/10.1080/17430437.2021.2021887

 

Hussain, U. & Cunningham, G. B. (in press). The Determinants of Muslim Women’s Pro- Sport Hijab Purchase Intention: A Theory of Planned Behavior Perspective. European Sport Management Quarterly. [Scopus, IF: 4.00] https://doi.org/10.1080/16184742.2021.1976242

 

Hussain, U., Jabarkhail. S., Cunningham, G. B., & Madsen, J.M. (2021). The Dual Nature of Escapism in Video Gaming: A Meta-Analytic Approach. Computers in Human Behavior Reports. [Open Access, New Journal] https://doi.org/10.1016/j.chbr.2021.100081


Hussain, U., Yu. B., Cunningham, G. B., & Bennett, G. (2021). “I can be who I am when I play Tekken 7”: eSports women participants from the Islamic Republic of Pakistan. Games and Culture. [SSCI, Scopus Cite Score: 3.500, IF: 1.90] https://doi.org/10.1177/15554120211005360


Hussain, U. & Yu, B. (2021). Repelolicer: A Reality or Snake Oil. South Asian Journal of Business and Management Cases. [Scopus Cite Score: 0.5]
https://doi.org/10.1177/22779779211014635


Hussain, U. & Cunningham, G. B. (2020). “These are ‘Our’ sports”: Kabaddi and Kho-Kho women athletes from the Islamic Republic of Pakistan. International Review for the Sociology of Sport (IRSS). 1-19. Advance online publication. https://doi.org/10.1177/1012690220968111
[SSCI, Scopus Cite Score: 3.700, IF: 3.780]


Lee, H.-W., Hussain, U., M., Shin, S., & Park, S. S. (2021). Internal Sales of Licensed Products: A Case Study of the XVII Asian Games Licensee Revenue. Emerald Emerging Markets Case Studies. [Scopus Cite Score: 0.1, SJR: 0.17] https://doi.org/10.1108/EEMCS09-2019-0244


Cunningham, G. B. & Hussain, U. (2020). The Case for LGBT Diversity and Inclusion. Sport & Entertainment Review. 5(1), 1-14. [Open Access: Practitioners Journal]
https://serjournal.com/2020/01/15/the-case-for-lgbt-diversity-and-inclusion-in-sport-business/


Hussain, U. (2014). Pakistan Accumulators (PVT) Limited (PAL)–a third world perspective. Emerald Emerging Markets Case Studies. 4(6), 1-27. doi:10.1108/EEMCS-04-2013-0036. [Scopus Cite Score: 0.1, SJR-0.17]


Minor Revision
Hussain, U. & Inga, M. Dispositional malicious envy and workplace deviance: divergent thinking as mediator. Sage Open. [IF:1.356]

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Blog and Newspaper Opinions

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Hussain, U., & Cunningham, G. B. (2022, February 23). Why Muslim women choose to wear headscarves while participating in sports. The Conversation.
https://theconversation.com/why-muslim-women-choose-to-wear-headscarves-whileparticipating-in-sports-176441


Hussain, U. (2022). Xenophobia/Eurocentrism within Sport Management Academia: An Evil to Fight. NASSM Blog. https://nassm.org/blog/xenophobiaeurocentrism-within-sport-management-academia-an-evil-to-fight


Hussain, U. (2021, Sept 22). Orientalism and Media Coverage of the 2022 Qatar World Cup. NASSS Blog. https://thesocietypages.org/engagingsports/2021/09/22/orientalism-and-media-coverage-of-the-2022-qatar-worldcup/?fbclid=IwAR135vcOu2drMcmxnM7bEuTEC9mtLBHFueeECbtj-1krN0ij6MJjLYUlcDs


Hussain, U. (2021, May 9). Between Patriarchy and Western Secularism: Islamic Feminism a new
approach in Sport Management. NASSM Blog. https://nassmblog.com/2021/05/19/betweenpatriarchy-and-western-secularism-islamic-feminism-a-new-approach-in-sport-management/


Hussain, U. (2020). Reminiscence for slavery: Ertugrul Ghazi and whitening creams. Daily Times. https://dailytimes.com.pk/667039/reminiscence-for-slavery-ertugrul-ghazi-and- whiteningcreams/


Hussain, U. (2020). Growing sexual child abuse in Pakistan | Daily times. Daily Times.https://dailytimes.com.pk/536881/growing-sexual-child-abuse-in-pakistan/


Hussain, U. (2020). Are immoral women the cause of COVID-19? Daily Times, 27 April. 9. https://dailytimes.com.pk/602792/are-immoral-women-the-cause-of-covid-19/


Hussain, U. (2020). What is Feminism? Daily Times, 27, Jan. 8. https://dailytimes.com.pk/546703/what-is-feminism/


Hussain, U. (2020). Social Sciences and the developing world. Daily Times, 25, Jan. 9. https://dailytimes.com.pk/545806/social-sciences-and-the-developing-world/


Hussain, U. (2019). The Growth of the Sports Industry in Pakistan. Daily Times, 30 Dec.10. https://dailytimes.com.pk/529354/the-growth-of-the-sports-industry-in-pakistan/ 


Hussain, U. (2015). The situation of women education in GB unsatisfactory. The Nation, 03 May. 9.
http://nation.com.pk/islamabad/03-May-2015/situation-of-women-education-in-gbunsatisfactory.

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Selected Research Conference Presentations
1. Hussain, U.  & Swart, K. A. (accepted for June 2021). Me, My Religion, and the Misogynist World. A paper would be presented at the annual conference of the International Conference on Games and Narrative, University of Waterloo.


2. Hussain, U.  & Cunningham, G. B. (2021, June). Sport Contact as a Means to Reduce Islamophobia: FIFA World Cup 2022 Qatar. A poster at the annual conference of the North American Society for Sport Management (NASSM) (Online).


3. Hussain, U.  & Cunningham, G. B. (2021, June). The Determinants of Muslim Women’s Pro-Sport Hijab Purchase Intention: Theory of Reasoned Action and Social Identity Perspective.  A poster e presented at the annual conference of the North American Society for Sport Management (NASSM) (Online).


4. Hussain, U.  & Cunningham, G. B. (2020, Dec). The Passion for the Gentleman’s Game in the Ashes: Afghan Refugees from Pakistan. Paper presented at the annual conference of the Sport Management Association of Australia and New Zealand (SMAANZ) virtual conference. 


5. Hussain, U.  & Cunningham, G. B. (2020, Sept). Challenging the patriarchal System: A case of football league from the Islamic Republic of Pakistan. Paper presented at the European Association for Sport Management (EASM) virtual conference.


6. Hussain, U.  & Cunningham, G. B. (2020, Sept). Cricket as a means for political power-The Case of Indian sub-continent. Poster presented at the annual NVIVO virtual conference. 
7. Hussain, U.  & Cunningham, G. B. (2020). The clash of civilization: A case study of Khabib Nurmagomedov vs. Conor McGregor. Paper presented at the Emerging Sport Studies virtual symposium. 


8. Hussain, U.  & Cunningham, G. B. (2020, Sept). LGB Muslims Identity development process. Paper presented at the British Sociological Association Sports Group, virtual presentation.


9. Hussain, U. & Cunningham, G. B. (2020, May). Nike’s pro-sport Hijab and Nike FlyEase- The interplay of Self-concept, Religion, and Brand Trust. Virtual presentation at the Sport Management Association of Australia and New Zealand (SMAANZ) HDR conference.


10. Hussain, U. & Cunningham, G. B. (2020, May 28-30). International Cricket Council: Managing Racism. Poster presented at the annual conference North American Society for Sport Management (NASSM), San Diego, CA, USA (Changed to an online conference).


11. Hussain, U., Yu. B., Bennett, G., & Cunningham, G. B. (2019, December). Muslim Women Esports Consumption. Paper presented at the annual conference of the Sport Management Association of Australia and New Zealand (SMAANZ), Canterbury, New Zealand. 


12. Hussain, U. & Cunningham, G. B. (2019, December). Do Women Need to Bleed? Paper presented at the annual conference of the Sport Management Association of Australia and New Zealand (SMAANZ), Canterbury, New Zealand. 


13. Hussain, U. & Cunningham, G. B. (2019, November). Understanding the Lived Experiences of Muslim Females Participating in Unconventional Sports. Paper presented at the annual conference of the North American Society for the Sociology of Sport (NASSS), Virginia Beach, VA, USA.


14. Hussain, U.  & Cunningham, G. B. (2019, May).  A Multi-factor Model for Understanding the Experiences of Muslim Sportspersons in the USA. Poster presented at 32nd National Conference on Race and Ethnicity in American Higher Education (NCORE), Portland, Oregon, USA.


15. Hussain, U.  (2019, March). Who Am ‘I’: Muslim LGB Sportsperson Identity? Paper presented at the Students research week, Texas A&M University, College Station, USA.


16. Hussain, U.  (2013, January). Business Ethics: A case study of Pakistan Accumulators. Paper presented at the Asian Journal of Management Cases. LUMS, Lahore, Pakistan.


Invited Scholarly Presentations 
17.    Hussain, U. (2020).  Reclaiming ‘Our’ Sports: Challenging the Western Sporting Paradigm. South Asia Working Group

Research and Travel Awards
1. Recipient of the Huffines Institute for Sport and Medicine annual research conference travel award (research award received $750)


2. Recipient of the TAMU CEHD travel award for 2019/20 (research award received $500)


3. Recipient of the TAMU OGAPS travel award for 2019/20 (research award received $750).


4. Recipient of the Graduate and Professional Student Government travel award for 2019/20 (research award received $500).


5. Recipient of the CEHD, Texas A&M University, Graduate Research Grant for the 2019/20 academic year (research grant received $1132).


6. Recipient of the division of Sport Management, Texas A&M University, travel grant for the 2019/2020 academic year (award received $750)

7. Recipient of the Dean's Graduate Award for 2019 at Texas A&M, University. College Station, Texas (research grant received $4000).


8. Recipient of the Sport Management Association of Australia and New Zealand (SMAANZ) student travel assistance program award (award received $200)


9. Recipient of the division of Sport Management, Texas A&M Travel grant for the 2018/2019 academic year (award received $750)


10. Recipient of graduate assistantship with the full tuition fee waiver for the Ph.D. program at Texas A&M University, College Station, USA.


11. Hussain, U. (2016). Frequlicer a Million-Dollar Illusion or Reality was awarded as a 10th best case study by CEEMAN and renowned publisher Emerald in 2016
http://www.emeraldgrouppublishing.com/research/awards/past_ceemancase_22nd.htm

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